What Agencies in the COVID Era Can Learn From Navigating the Dot-Com Bust

Kelley Rodriguez, Love Advertising’s VP of Media

Again, it seemed literally overnight agencies and brands had to scramble — industries were wiped out immediately, sports halted, concerts were cancelled, and agencies were negotiating similar circumstances as 2000 with a lot of cancellations.

Media is more dynamic than ever.

Kelley Rodriguez, VP Media

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store